At Feel It Send It, we push limits, embrace challenges, and send it with no hesitation. Founded by Alex Fortier, a passionate downhill rider, the brand started with a simple mindset: trust your skills, commit, and ride with confidence. What began as a mantra became a movement. Whether you ride, ski, or skate, Feel It Send It is about the thrill of progression and the community that drives it. No matter your sport or level, if you feel it, you send it.